Popular conciousness dictates that outsourcing is all about British job losses and work done cheaply overseas. It's Daily Mail heaven.
However, news this week shows that the trend is actually being reversed, and outsourcing is creating jobs here in the UK.
Tied in cannily to the Chancellor's visit to India, Wipro announced huge job creation in the UK.
Will this appease Daily Mail readers- unlikely.
As a liberal free-market economist, my view is that this proves the UK is a fantastic location for certain types of work and not for others. Luckily Wipro has the resource to manage multiple sites and to allocate client work to best suited locations.
