Tweet, Tweet, Ka-Ching!

The news broke this week that the much debated micro blog, Twitter finally looks set to make some serious money after questions have been raised about how the site can fund its long-term existence and move to profitability.

In less than 140 characters…  Good old advertising.

According to several sources including The Guardian, Silicon and Mashable, under Twitter’s new advertising model, brands will have the option of 'promoted tweets', the sponsoring of a tweet in searches.

Unlike normal keyword-based Google ads, these sponsored tweets will still fit the same 140 character format like any other tweet. With big brand names such as Virgin America, Red Bull and Starbucks already signed up, the move seems to be already proving a hit financially.

So we all knew the site would one day come to contain ads, after all how else can a social media site make money? However the interesting aspect of twitter’s proposed model is the interaction aspect the adverts will have with the brand’s target audience.

 

Unlike a Google AdWord ad, Twitter sponsored tweets give users the ability to reply to the ads like any other tweet- utilising the marketing mix to its full potential whilst integrating market research into the equation -  something advertisers are keen to lap up and let’s face it, as an advertiser who wouldn’t?

 

This gives a new dimension to paid advertising - two-way communication.  

 

Consumers will be able to able to give immediate feedback directly to the advertiser, something in which I see as the start to a whole new style of relationship marketing.

 

However this said, I wonder with this somewhat invasive advertising thrusted upon myself and fellow tweeters, how will this affect its user experience?

 

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A dome tweeter is constructed by attaching a voice coil to a dome (made of woven fabric, thin metal or other suitable material), which is attached to the magnet or the top plate via a low compliance suspension.