We
picked up on a couple of interesting posts on Twitter over the last couple of
days:
Guardian PDA
Twitter:
a megaphone for the planet
Call Centre Focus
Tweet
if you want better service, says Datamonitor
Both highlight some interesting points that are
highly relevant to the communications industry.
The PDA looks at the makeup of the Twitterverse and
the types of people that use it. For example ‘20% of users are aged between 25 and
34’ and the median age of users is 31. Most of the people actively involved
with twitter tacitly knew this already and it has never been a turn-off for
those actively involved in marketing. Companies with older target customers
will inevitably see this as a reason for not engaging with the service, but
they shouldn’t.
Yes
the audience is young and very small in the grand scheme of things ‘no more
than 6 million globally’, according to the Pew
Internet and American life project, but a large number of these six million
are the conversation drivers, the information sharers and opinion formers of
the day. To ignore them and what they’re saying would be madness.
Due
to the speed and ease of information sharing, Twitter is rapidly becoming a
premier source for to-the-second news and information. The number of blogs,
news stories and further comment that spreads from twitter posts is immense.
Added to this, the fact that a large proportion of ‘twitterers’ are journalists
and/or bloggers, means that interesting information within twitter will
inevitably come out through blogs, magazines, newspapers and so on; like a
great sieve filtering interesting happenings into the world.
The
list goes on and so does the conversation…
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