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August 04, 2008

BEBO goes to Gliese 581c to break intergalactic PR boundaries

BEBO is breaking into new markets like never before. Rather than limit itself to Europe or even the Earth, it plans to build the social networking phenomenon Gliese 581c.

In a classic PR stunt, the networking site has announced plans to send 500 messages, to the nearest planet able to support which happens to be Gliese 581c, a mere 20.5 light years away.

Whether the market conditions are right for this hubris-laden move is yet to be ascertained. However, it is hoped that the iPhone will be well-established on the planet, vastly enhancing the chances of starting one or two BEBO communities, when the messages finally get there in 2029.

To sum up a rather ridiculous post I can only say it’s nice to see the old PR tactics are still going strong in this time of change – well done to the BEBO comms team.

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